Analytics Manager

As an Analytics Manager, you will be responsible for the development and delivery of measurement and insight projects across various marketing activities and work with data strategists and consultants to answer business questions, ultimately ensuring that we are making best use of available data to deliver against the client vision.

On a day-to-day basis you will lead across all analysis projects, ensuring the final delivering is to a high degree of accuracy. You will mentor and manage a diverse group of analysts, inspiring and reassuring them, ensuring they are confident in their work and delivering to the optimal level

This is predominantly a technical role grounded in web analytics data, so you should be experienced in handling large data sets and a variety of web analytics tools. Communication and interpersonal skills are important, both in collaborating with clients and colleagues across multiple disciplines.

What you’ll be doing:

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• Manage a team of analysts to deliver the optimal quality of work
• Ensure all in the team are aware of latest innovations and ways of working, especially in the evolving world of AI
• Design, manage, and deliver end-to-end analyses aimed at helping Marketing to optimise across the funnel
• Manage all workloads and allocate projects based on skills and capabilities, ensuring all in the team are learning new skills
• Oversee the delivery of measurement and effectiveness projects, including dashboard reporting and deep dive evaluations to understand the impact marketing has on behaviour
• Deliver and take lead on strategic projects (segmentation, modelling), utilising statistical techniques to develop a deep understanding

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

Who we’re looking for:

We are looking for a n Analytics Manager to work within the VML Data team. The Analytics Manager will lead a team of analysts who will be responsible for analys ing data to deliver value through understanding our clients’ data and the performance of marketing activities. Working closely with the wider analytics and data team you will be responsible for determining the prioritisation of projects, based on expected value to the business, and identify the best resource to work on each project based on skills and specialities.