Data Governance Director F/H (CDI)

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com .

Who Are We?

WPP

is the creative transformation company. We use the power of creativity to build a better future for our people, planet, clients, and communities. For more information, visit wpp.com .

WPP Media

is WPP's global media collective. In a media-rich world, we bring together the best platform, the best talent, and the best partners to develop the most innovative solutions, delivering unparalleled growth for our clients. For more information, visit wppmedia.com .

At WPP Media, we believe in the power of our culture and our people. It is through this synergy that we create truly exceptional experiences, both for our clients and for our internal teams. To succeed in this role, it is fundamental to embody the core values that unite WPP and WPP Media:

Be Extraordinary:

Fostering collective leadership that inspires truly transformational creativity.

Create an Open Environment:

Striking the perfect balance between employee fulfillment and client satisfaction, all built on mutual trust.

Lead with Optimism:

Actively driving growth and development to energize our entire organization.

Missions & Responsibilities

The

Data

Governance

Director

enforces global data standards, taxonomy integrity, and compliance across all luxury Maisons and markets. He/She is responsible for transitioning data operations from manual checks to an automated

Prevention-Monitoring-Correction

framework. The rôle ensure strong data quality for global reporting, Optimus dashboards, and ultimately WPP Open integrations.

As the

Data Governance Director

, you will enforce global data standards, taxonomy integrity, and compliance across all luxury Maisons and markets. You will be responsible for transitioning data operations from manual checks to an automated

Prevention-Monitoring-Correction

framework. This role ensures strong data quality for global reporting, Optimus dashboards, and ultimately WPP Open integrations.

Framework & Model Ownership:

Build, own, and execute the end-to-end Prevention-Monitoring-Correction data model.

Annual Taxonomy Review:

Lead the yearly cycle for global taxonomy review, cleanup, and integration of new data dimensions across all Maisons.

Naming Conventions:

Enforce standardized naming conventions globally, including unique Campaign IDs to enable automated campaign record aggregation via Accutics or internal systems.

AdTech & Tracking Governance:

Oversee tracking standards across server-side tagging, GA4, channel grouping governance, and migration projects (e.g., BBB - ARM Migration).

Data Accuracy Enforcer:

Drive global data compliance from current baselines up to a strict 95% accuracy rate across all channels, Maisons, and markets.

Input Data Readiness:

Ensure clean, trusted input data flows into Optimus dashboards (and ultimately WPP Open), eliminating fragmented taxonomies and reporting discrepancies.

Team & Process Oversight:

Direct and advise Data Operations Executives and Associate Directors on best practices for automated data validation beyond basic string checking.

Our commitment to shaping the future of media is reflected in active support for the professional development of our talent, helping them reach their full potential. This approach goes hand-in-hand with a responsible vision in our media investment strategies, reflecting our dual priority: valuing our people while adopting sustainable practices across our industry.

WPP Media employees have privileged access to WPP Media and WPP global networks, enabling them to expand their professional network and stay at the forefront of marketing and advertising innovation. We foster an inclusive work culture where team accomplishments and expertise are regularly celebrated through engaging internal events.

Our Benefits Include:

Hybrid Working Model:

Up to 2 work-from-home days per week, plus 2 full weeks of remote work per year.

Additional Time Off:

2 extra days off offered annually, plus additional leave tiers based on seniority.

Inclusive Policies & Well-being:

Dedicated health leave programs (including up to 5 WFH days/month for employees suffering from endometriosis), specific support programs, and paid leave allowances for employees with recognized disability status (RQTH).

Social Impact:

Opportunities to participate in community and solidarity missions via our "We care and we act" program

• Data Governance & Taxonomy Management
• Operations & Compliance Management

Experience:

8-10+ years of proven experience in Digital Data Governance, Taxonomy Management, or Media Data Operations.

Background:

Strong AdOps background with hands-on experience in digital tracking, ad serving, and multi-market data compliance.

Technical Knowledge:

Deep understanding of taxonomy architecture, dynamic UTM/naming structures, Accutics, Google Analytics 4 (GA4), server-side tracking, and campaign management workflows.

Stakeholder Management:

Proven track record of enforcing governance standards across multi-brand, multi-agency, and international team environments.

Key Soft Skills:

• Great autonomy, strong organizational skills, and a strategic mindset.
• High level of diplomacy, active listening, and the ability to communicate technical data governance standards clearly to both executive stakeholders and operational teams.

Recruiter Interview:

An initial phone or video interview with a member of our Talent Acquisition team to discuss your experience, expectations, and answer your questions about the role and company.

Operational Interview:

An in-depth interview with key operational leadership to evaluate your technical background, leadership style, and cultural fit.

Case Study / Technical Assessment:

A case study presentation to demonstrate your practical skills in data governance architecture, taxonomy framework design, and stakeholder management.

We are committed to making this process as fast, transparent, and collaborative as possible.

WPP Media guarantees equal opportunity and considers all applicants without discrimination. We are committed to cultivating a respectful environment where everyone belongs and has equal access to professional growth.

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